Our Story
Understand.io was founded in December 2018 with a simple but powerful mission: to make error tracking and log management for Laravel applications fast, reliable, and easy to use.
Since then, we’ve proudly served customers around the world—helping Laravel developers identify issues in real time, cut down debugging time, and ensure that their applications run smoothly. What started as a focused solution for a growing ecosystem has grown into a trusted platform relied upon by engineers, product teams, and businesses every day.
We’re proud to be part of the Laravel community, and we remain committed to building tools that empower developers to do their best work with confidence.
Quick Facts
- Founded: December 2018
- Focus: Laravel-native error tracking & log management
- Reach: Developers & teams worldwide
- Built for: Reliability, speed, and developer experience
What We Do
Understand.io provides Real-Time Laravel Error Tracking & Log Management.
Real-Time Alerts
Instantly catch and respond to errors before they impact your users.
Powerful Log Management
Centralized logging with advanced search and filtering so you can find what you need when you need it.
Laravel-Native Integration
Built from the ground up to fit naturally into the Laravel framework and developer workflow.
Scalable Performance
Whether you’re running a small app or a large-scale production system, Understand.io adapts to your needs.
Our goal has always been to remove the friction from error handling and log monitoring, so you can focus on building great products instead of putting out fires.
Who We Are
Behind Understand.io is a small, dedicated team with roots in both engineering and business, united by a shared belief in building software that’s both practical and impactful.

Based in Nairobi, Kenya
- Brings a wealth of experience in technology sales, having worked with global leaders like Slack and Microsoft
- Holds an undergraduate degree in Business from the University of Southern California (USC)
- Passionate about connecting developers with the right tools and making technology accessible to teams everywhere

Based in San Francisco, California
- Software engineering background with experience at Atlassian and Grab, working on complex, large-scale systems
- Holds both undergraduate and master’s degrees in Computer Science from the University of Southern California (USC)
- Focused on building scalable, developer-friendly platforms and solving hard technical challenges with elegance
Together, we combine business expertise and deep technical knowledge to serve the Laravel community with dedication and care.
Our Commitment
At Understand.io, we don’t just provide a product—we provide peace of mind. Since our founding, we’ve stood by our customers with reliable support, ongoing improvements, and a relentless focus on delivering value.
As Laravel grows, so will we. We’re committed to being there every step of the way, helping developers manage complexity with clarity.